By Fred Altvater PGA Commissioner, Jay Monahan seems to be the guy that everyone points to as incompetent during the recent LIV/PGA Tour impasse. But is he really? The Saudi Arabian Public Investment Fund (PIF), led by Yasir Al-Rumayyan wanted to become financially involved with the PGA Tour to help offset negative publicity and world […]
By Fred Altvater Since 2020 the golf industry has experienced a resurgence of popularity and golf course owners are experiencing the highest levels of profitability they have ever seen. Women and juniors are taking up the game in record numbers and tee sheets at golf courses are filled with enthusiastic golfers. The golf equipment and […]
From Kieran Clark, GolfShake.com “I am proud to join LIV Golf and be part of something new that is bringing growth to the sport,” Jon Rahm There it is yet again. ‘Grow the game,’ a nauseatingly trite phrase routinely deployed to justify any questionable decision, or action in the golf industry. Jon Rahm has shown himself to be just […]
By Fred Altvater With many of its biggest names defecting to the LIV Tour the DP World Tour has lacked star power at their events. It appears that the PGA Tour, who has a strategic alliance with the DP World Tour, will allow easier access to European Tour events for their members. Full membership to […]
By Fred Altvater The results are in and they are conclusive, sportsmen and women around the world enjoy watching Europe and the United States do battle in the Ryder Cup. The 2023 Ryder Cup in Italy set new records across the board attracting unprecedented levels of engagement across social media, as well as global […]
By Ed Travis It’s always refreshing when someone you respect agrees with you, or is it the other way around? When the number one ranked golfer says exactly what you are thinking, it’s nice to know you aren’t completely alone. The current No. 1 golfer in the world, Rory McIlroy has taken a leadership […]
As we reflect back on 2022, we have never experienced the division and unrest that is currently present in men’s professional golf. With the LIV Golf tour offering top names exorbitant sums to leave the PGA Tour, fewer events and larger purses it has thrown the golf world into a tailspin. The fighting between the […]
Rumors began surfacing in the spring of 2021 about a new professional golf tour to be based in the Middle East that would invite the best players to compete in their events. Greg Norman was named the CEO of the newly formed LIV Invitational Golf Series with an initial investment of $200 million committed to […]