By Ed Travis The road to success is always under construction………..Arnold Palmer A Google search revealed over 158,000 golf training aids. Online retailer, Amazon offers more than 1,000 items alone. The game we play can be very rewarding, but it can also be the most maddening and frustrating activity, we can inflict […]
By Ed Travis For 2019, Bridgestone Golf has introduced a new line of wedges, the Tour B XM-1 series, that produce increased spin rates for control and soft feel. Weekend golfers often are in a quandary about wedges. They don’t understand the need for precise gapping of lofts, or how to solve the […]
By Ed Travis There is a danger in reading too much into the financial results of a company over the short term especially a publicly traded company whose management is judged on interim results. If the company is in a stagnant or slow grow industry, such as golf equipment, growth only comes from […]
By: ED TRAVIS “Fuzzy thinking, even by well-known and respected GOLF people is still fuzzy thinking.” When the topic of, “How FAR a Golf Ball Flies,” comes up in locker rooms and 19th hole discussions. “Fuzzy Thinking” quickly results in a call to, “We must do something before the game is RUINED!” Respected icons of […]
A friend, who handles publicity for several golf equipment companies, called to say he had just taken on a new putter company and would like me to test their product. My first reaction was, “Oh goodie, another putter.” I have lost track of the number of putters I have tried over the years, many of […]