Tag Archives: Ed Travis
Titleist Equipment Was Used By Most PGA TOUR Winners
By Ed Travis With two US Opens and two Masters Tournaments, thanks to the pandemic, not to mention an almost 51-year-old winning a major championship, the 2020-2021 PGA Tour season was certainly one that will long be remembered. Patrick Cantlay pocketed the most cash, with four wins, including the BMW Championship and the […]
Bridgestone’s New e6 & e12 Golf Balls
By Ed Travis Bridgestone e6 A new version of the popular Bridgestone e6 retains the two-piece construction that produces low spin off the driver for distance and now has a thinner Surlyn cover. Since 2005, Bridgestone has found success with the e6 ball. The latest version is still targeted for players with low […]
Golf Pride Introduces Concept Helix
By Ed Travis Have you ever wondered why no one has come up with an easier answer to regripping golf clubs? Golf Pride has broken the DaVinci Code and now every golfer can change their own grips. No need for a vice chuck, tape, or solvent, simply use the internal friction torque mechanism that slides inside […]
Bryson DeChambeau, Distance & the USGA
By Ed Travis On his way to a six-stroke U.S. Open victory, contrary to popular belief, Bryson DeChambeau was not the longest off the tee at Winged Foot with its narrow fairways, thick rough, and penal conditions. Amongst all the post tournament angst and hand wringing, it was overlooked that he was seventh in […]
Srixon’s Soft Feel & Soft Feel Lady Golf Balls
By Ed Travis With women being the fastest growing segment of the golf industry, Srixon has launched the 12th Generation of the Soft Feel golf ball with a two-piece ionomer cover and a complimentary model for women. Srixon’s share of the golf ball market is continueing to grow. Golf DataTech research has concluded that […]
Just for the Ladies: Big Bertha REVA Driver
By Ed Travis Callaway Golf is urging women to “unlock their inner distance” with their new Big Bertha REVA driver. This new product geared to women golfers and in born from Callaway’s belief, “If you want to hit the ball farther, you have to hit it straighter,” Of course, that is […]
2020 Equipment Special Section: Drivers
By Ed Travis Distance sells, or more accurately, the Hope of More Distance SELLS. Every club and ball manufacturer at the PGA Show was exhibiting a new product design that would help add yards to every golfer’s game. Sophisticated materials, scientific engineering and the newest computers aid club designers in this quest for a […]
Honma’s Newest Game Improvement Clubs-XP-1
By Ed Travis A year ago, golf industry executive Mark King former TaylorMade Golf CEO was hired as a “strategic advisor” for Honma Golf. The Japan-based golf equipment company wanted a bigger presence in the equipment industry. King has since moved on to the top spot at Taco Bell, but he left his imprint […]
Simply Improve Your PUTTING With: The Putting Arc
By Ed Travis One of the basic truths about golf is even when a putt is hit online with the correct speed it sometimes doesn’t go in. Don’t ask why just accept it and move on. This doesn’t mean however we can’t improve our chances by training ourselves to produce a stroke that […]
Monday After Royal Portrush – Lowry Triumphant – Tiger Irrelevant
By Ed Travis Rain, Fog, Sunshine, Wind, Tucked pins, Fescue, Gorse, Rough, Bumpy and Firm fairways, Texas wedges, Raised greens, Gigantic runoff areas and Fast putting surfaces are just some of the reasons The Open Championship is the favorite major for many golf fans and at least some players. The Open Championship provides, […]