2024 PGA Show Continues Bounce Back By Ed Travis efficient way to potential purchasers, plus several hundred members of the media from around the world. Thirdly and perhaps the most attractive is that the Show provides the opportunity to connect, person to person, with friends and business acquaintances, to fuel more business growth. Prior to the opening of the exhibit floor on Wednesday, January, 24, Demo Day will be held at Orange County National Golf Center’s driving range, on Tuesday. Not only are the latest in clubs and technology available for hands on investigation, but the PGA also holds workshops on club fitting and coaching. PGA of America President John Lindert, Director of Golf at The Country Club of Lansing, in Lansing, Michigan said in a press release concerning the Show’s objectives, “The PGA Show attracts the largest annual gathering of PGA of America Golf Professionals and is the most significant The 71st PGA Show will be held this month in Orlando and will be larger than the 2023 show. The return to prepandemic numbers of attendees and exhibitors should continue. The “Major of the Golf Business,” held annually and hosted by the PGA of America, is the largest annual meeting of the industry. The 2023 Show drew about 30,000 PGA Professionals and industry executives roughly double that of 2022, while the 2021 Show was held virtually due to the covid pandemic. This year over 35,000 golf industry professionals are expected to attend. In 2023, just over 800 exhibitors attended, twice as many as 2022. Early registrations for the 2023 PGA Show exceeded 840 and the final number of exhibitors is expected to reach 900. The Show is not open to the public and performs three important functions for the golf industry. Education sessions are held for PGA Professionals to further their knowledge of teaching, marketing and business, while earning continuing education credits. Secondly it provides golf companies with an ideal way to expose their products and services in a constructive, American Golf Journal
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