Even The Masters Can’t Control The LIV The membership at Augusta National has been very good at controlling anything and everything that could distract from the pomp and circumstance of this annual rite of spring. Corporate signage is not allowed and they even dictate the timing of advertisements to the television networks that are broadcasting the event. The membership of Augusta National Golf Club is comprised of CEO’s, CFO’s and other leaders of corporate American, who are accustomed to controlling every aspect of their business and By Fred Altvater that mindset spills over the administration of the Masters tournament. This year the elephant in the room is the combination of LIV and PGA Tour players that are coming together for the first time this year. Fred Ridley, current Chairman of Augusta National and the Masters, can’t control who joins, or doesn’t join the LIV, but he does control who receives an invitation. Rory McIlroy has toned back his rhetoric, but a general chippiness is apparent among other American Golf Journal
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